What companies
say about our service

It is so critical to work with a Recruitment Partner and Head hunter who understands exactly what you need, for the success of all. Fi has an excellent ability driven by natural passion to understand all the nooks and crooks of a role and will then only present top relevant candidates. Our culture match is critical for success and Fi grasped it immediately. Thank you so much Fi for your intelligence, passion and enthusiasm to achieve in a proper manner.

Faye Holbrook

Global Head of People

Fi isn't your run of the mill recruiter; she really gets to know what and who you're looking for, taking the time to get to grips with what the role she's looking to fill is all about. I trust Fi completely and she has done a fantastic job of filling some incredibly important roles for us. Fi acts with integrity, takes feedback on board and won't abandon an assignment until the role is filled. The feedback from candidates is equally great and I know that Fi presents us in the right light and gives an honest and accurate reflection of what we're looking for. Historically, Fi was our first port of call for certain roles across the UK. This year she has proven her ability to fill roles across the whole of Europe and she's a genuinely trusted partner when we need support, advice or guidance.

Fiona Reid

Talent Acquisition Lead

Fiona is a highly motivated results oriented profesional. She is a fast and proactive recruiter with an excellent eye on matching candidate and position.

Pierre Van Praet

Managing Director

More than just a recruiter, Fiona is always there to offer advice and has helped shape our business. She understands our needs, is extremely selective and ensures only high calibre candidates are passed through. I cannot recommend her highly enough, she will always have first opportunity for my recruitment needs.

Tim Przybysz


I have been working with Fiona for over a year and find her working style professional and, more importantly, personalised to my hiring needs. She always takes the time to understand the environment of the department of the vacancy she deals with and asks questions until she completely gets the role. Fiona has helped me fill many roles and I want to thank her for her support.

Adolfo Penzato

Head of Human Resources

Fabulously effective recruiter who really understands the brief - doesn't waste our time or the time of applicants by putting names through for the sake of it. Communicates all the way through and great to catch up to discuss business and real life too!

Anna Jones

Head of People

I had the pleasure of working closely with Fiona on a number of important leadership roles for OYO’s business in Europe. I was very impressed with her efficient way of working and the consistent high quality that she delivered across different geographies and business domains. Fiona is very responsive, professional, and (not unimportantly) a lot of fun to work with.

Saskia van den Ende


Fiona is great to work with, really proactive, gets the job done and finds strong candidates with right experience & backgrounds. She takes the time to really make sure she is only sending through a recommended group of candidates. I look forward to working with Fi again in the future!

Sally Milnes

Head of Commercial

Fiona is everything you could want in a recruiter, I've been on both sides of Fiona's work as both a recruiting manager looking for the best talent and also her finding me the most amazing jobs. I couldn't ask for better and there is never any wasted time on poor quality candidates or opportunities and new roles. If Fiona calls, you pick up the phone as it will be everything you need and more.

Neil Middleton

Head of UK and International Sales

Fiona is a first class recruitment professional. Her tireless efforts to find the best possible candidates, even with the toughest brief, combined with superb client-facing skills make her an absolute pleasure to work with.

Chris Barker

Head of Digital Products

Fi has been highly professional and supportive in our recruitment search. She fully understood the brief and delivered quickly and decisively. I would highly recommend her services.

Jos Dewing

Managing Director EMEA

Fiona is professional, efficient and has added a lot of value when I was looking for new members to join our team. She presented us with quality candidates who are a great fit with our team and are already contributing to delivering high quality work. I would recommend Fiona to everyone, every day. Thank you Fiona.

Kgomotso Ramothea

Acting Country Manager

We recruited via Fi for a role within our team recently and I can't recommend her services enough. In what is a tough market for recruitment, Fiona went above and beyond, scouring profiles to find the right fit for recommendation for interviews. Each of the candidates that we interview from Ambitions Recruitment were quality. I would recommend using her services if you are looking for the right person in the Travel industry, Fiona is brilliant, honest and reliable in helping you find the right candidate.

Tolene van der Merwe

Director UK and Ireland

How our candidates
rate us

Fi is a pleasure to work alongside. She is incredibly thorough, communicative, honest and hardworking. She worked so hard to represent me and my views to the hiring organisation, and I am beyond thrilled with the outcome of my new contract. I'd recommend Fi to any companies looking for strong talent to join their team - she's brilliant.

Stephanie Rogers

Senior Director Northern Europe

Working with Fiona was a fantastic experience. Fiona provided with me several opportunities, taking time to walk through each in detail. She is highly motivated and a true asset to Ambitions Recruitment. I would happily recommend Fiona to anyone looking for new opportunities in the Hospitality sector.

Colin Paton

Director of Product

Fi delivered a really great service when I previously changed roles. Fi was always very responsive and thorough. I was travelling at the time of the interview process, so Fi was able to arrange interviews around my non-typical schedule. I was also changing from a very established company, so she was able to answer, either directly or with a quick response from the company, any questions and concerns that I had at the time. Fi was a valuable resource in terms of any final contract negotiations. Overall it was a really painless and streamlined process and I will definitely reach out to Fi again in the future if I am looking again in the market.

Ivan Sheehan

Commercial Strategy Director

Fi is someone who is exceptionally passionate about her role. She’s been very supportive in finding a role suitable for me, concise and prompt in her dialogue and someone that has really given me more faith in recruiters. It’s been a pleasure dealing with Fi and I’m thoroughly delighted in the role that she’s found me.

Tom Bell

Vice President Business Development

Fiona contacted me a few months ago regarding a great opportunity and having worked with her throughout the whole process I can hand-on-heart say Fiona made the process as smooth as possible. From initial contact right through to receiving an offer and finally contracts Fiona was fast and efficient at every step, even contacting me early morning and evenings to wish me luck and provide updates on next steps. Applying for new roles can be such a stressful experience but on this occasion, it was made so much more enjoyable by working with a first-rate recruiter. Thanks Fiona!

Kerry Chamberlain

Head of Digital Marketing

I have used Fiona and her team several times in the past to select candidates for roles I was looking to fill. Throughout the process we had regular communication, discussed candidates at length and was able to place her people within the business. I was always given the very best and most suitable candidates for the roles. In February this year I became the candidate. During an extremely challenging time when most company's were pulling back on their recruitment, Fiona put me forward for a role. Between her and Claire in her team they spoke with me daily to ensure I was kept updated with progress, helped to coach me through the process and give me any feedback as things moved forward. Several skype interviews later - I got the job! I am hugely grateful to Fiona and her team for her faith in me and the professional and friendly way in which she works. Thank you Fiona

Rachel Healey

Business Development Manager

Fiona was an amazing hands-on recruiter to deal with! She is lovely and supportive, gave me great advice and a thorough briefing before my interviews. I believe she had both mine and the company's best interests at heart and was a brilliant facilitator. The process was seamless and I got the job!

Emma Verhoeven

Senior Product Manager

Simply put - Fi just gets it! I had the pleasure of having Fi search and secure a new role for me in the Travel Industry recently and was blown away by the whole process. During the whole process she listened to my needs and wants from a role as well as understood my skills, passions, strengths and weaknesses. She was available whenever needed and has herself at hand as a confidant and mentor during the whole process. Never at any point was the process a transaction but a true relationship and most importantly it was apparent at all times that she cared. I feel genuinely appreciated and looked after by Fi and without her I would never have attained the role I have now. (A role I would have believed was unattainable without her support and guidance). I would not hesitate to work with Fi again should I need assistance for future roles, and will be extremely happy to use her for any hiring I may do in the future too. Fi is a rare standout talent in a crowded industry and should be called upon for anyone who needs talent in the Travel industry.

Andrew Tait

Senior Key Account Manager

My experience with Ambitions Travel Recruitment has been nothing short of exceptional. Their deep understanding of safari travel combined with their connections, and unwavering commitment to excellence make them the best in the business and my go-to partner for finding top-tier talent.

Joanne Dickson

Non Exec Director at Thornybush, CEO & Ex CEO Go2Africa
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